The Leffler Agency has been building a reputation for creativity, practicality and versatility since 1984. Awards are nice, and we have plenty of those in our display case, but we specialize in only one thing: RESULTS. Over the years, we have developed a marketing strategy that works. Quite simply, we create advertising that SELLS, on target and on budget.
Tampa Bay Buccaneers
The Goal: Create a home-field advantage (at a neutral site) for the Tampa Bay Buccaneers during Super Bowl XXXVII in San Diego versus the Oakland Raiders.
The Strategy: The two-week campaign, leading up to the Super Bowl on January 26, 2003, was an attempt to create a home field-advantage for the Bucs, in spite of playing at a neutral site. (Read More)
Tampa Bay Buccaneers | Maryland Zoo in Baltimore | Navy Football | UConn Football | Valley View Farms
The Maryland Zoo in Baltimore
The Goal: To develop a strategic campaign that would increase traffic and establish a renewed interest in the Zoo in the minds of the public.
The Strategy: Year 1 of the campaign was centered around the theme New at the Zoo, emphasizing the Zoo’s many recent improvements. Phase two of the campaign is You at the Zoo, making a direct appeal to potential visitors. (Read More)
Tampa Bay Buccaneers | Maryland Zoo in Baltimore | Navy Football | UConn Football | Valley View Farms
Navy Football
The Goal: To reach a market other than students and alumni, expand the fan base and the footprint, and grow the season ticket base.
The Strategy: Located in Annapolis, between DC and Baltimore, Navy had two possible markets to advertise in, but needed to focus on one, in order to compact the media message and dollars so that the campaign was not spread too thin. (Read More)
Tampa Bay Buccaneers | Maryland Zoo in Baltimore | Navy Football | UConn Football | Valley View Farms
University of Connecticut
The Goal: Build a sales base for Division 1-A, Big East Conference college football at a new 37,700 seat stadium in East Hartford, CT.
The Strategy: The early bird campaign was launched to push the lowest prices for 2003 season tickets, while last chance created tension for the final opportunity to buy season tickets with discount savings. (Read More)
Tampa Bay Buccaneers | Maryland Zoo in Baltimore | Navy Football | UConn Football | Valley View Farms
Valley View Farms
The Goal: To enhance consumer awareness of the garden center, and drive additional sales during the vital spring season, without increasing Valley View Farms overall advertising expenditures.
The Strategy: A vendor TV advertising campaign was developed, that was 100% funded by the participating vendors. The store's greenhouse manager, Carrie Engel, was Baltimore's most... (Read More)
Tampa Bay Buccaneers | Maryland Zoo in Baltimore | Navy Football | UConn Football | Valley View Farms