September 11, 2009
Cincinnati Bearcats Social Fire Sale
Reaching ticket sales and revenue goals is a difficult task in itself. Getting consumers to purchase tickets in those hard to sell sections or frantically trying to sell tickets the visiting team returned a week before kick-off just adds to the pressure.
Today's social networking tools make it easier than ever to reach your audience quickly, efficiently and without adjusting your core advertising structure. The key is to create value for your consumers with a discounted ticket offer for a limited number of hard to sell seats for a limited time only. Generating this value and conducting a a Social Fire Sale can help you alleviate some of this pressure and most importantly, move inventory fast!
University of Cincinnati Bearcats
We conducted a social fire sale with the the Bearcats on Thursday, September 10. The limited time price point generated a lot of online buzz and got consumers interested the product that they may have overlooked otherwise.
Using only social networking tools like Facebook and Twitter, as well as e-mail and mobile messaging, we succeeded by generating a burst of single game ticket sales (370 tickets sold) for UC's home opener this Saturday, September 12 against Southeast Missouri State.
PROMOTIONAL PIECE
By Jason Snapkoski
Director of Account Services
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