September 16, 2009

EagleBank Bowl Announces "DCember Rocks at RFK" Advertising Campaign

The EagleBank Bowl announced today that "DCember Rocks at RFK" is the theme for this year's Bowl advertising campaign, an integrated marketing and media plan that rolls out this month.

DCember Rocks at RFK is a play on the Bowl game's month and city location and is intended to elicit high energy and anticipation for the game as well as encourage people to come out to the stadium for a good time. Fans through the years have enjoyed RFK Stadium's legendary bouncy seats and rockin' stands for football and soccer games.
In addition, DCember Rocks at RFK captures the excitement and vitality of an event that is growing into one of the signature sporting events in the mid-atlantic region.

The campaign was conceived and designed by the Leffler Agency, the Bowl's advertising agency. The DCember Rocks at RFK theme will be carried out on all marketing and advertising materials including the bowl website, signage and outdoor, print, radio, television and internet advertising. In conjunction with the advertising rollout, a DCember Rocks at RFK logo has been created to highlight the campaign. This logo includes football images, to signify the targeted sport, and stars - as a tribute to the military.

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