September 18, 2009
EagleBank Bowl tries to generate buzz
The EagleBank Bowl at RFK Stadium is about three months away, and organizers are starting their big push to drum up interest for the game.
The bowl announced this week a new advertising campaign to remind people about the Dec. 29 college football game, which could feature Army and a team from the ACC.
The game's new slogan is "DCember Rocks at RFK," a play on both the month and the location. Baltimore-based Leffler Agency conceived the campaign, which comes after the bowl rolled out a series of events at bars and restaurants throughout the region, including viewing parties of a different college football game each week.
"The idea generally is to create more excitement in the nation's capital, and that's what we want it to be," said Erik Moses, CEO of the D.C. Sports and Entertainment Commission and co-chairman of the bowl committee. "We want it to be something that the community here and in the Washington metropolitan area looks forward to every December."
Leave a comment