October 4, 2009

Challenging economic times call for the little things!

We are looking at a time in sports and entertainment advertising when the notch must be turned up a bit and the base impressions "carpet bombing" though essential, does not bring what is regularly did. So what is a marketeer to do? The answer is to do the little things, do them often, track them and work the plan.

What are the little things in the ticket advertising/marketing and selling business. Let's take two examples:

Message board ads on the team or facility's external message board. Are they current? Is the design in keeping with the overall campaign?

A second little thing is making sure the campaign logo is on all communications that will allow its inclusion. This is a free momentum builder and memorability reminder.

There are most likely about 50-75 little things that an internal marketing operation can execute to take advantage of an external campaign, but one must remember to ACTUALLY do them. Create a custom checklist and relax. BUT...you have to continue to monitor the checklist.

Bob Leffler
Owner/CEO