October 20, 2009
Cincinnati Bearcats Social Fire Sale - PART II
In September we detailed the launch of a Social Fire Sale with the Cincinnati Bearcats. We conducted the one-day sale on Thursday, September 10. The limited time price point generated a lot of online buzz and got consumers interested the product that they may have overlooked otherwise. It was a one-day success selling 370 tickets to the home opener against non-conference opponent Southeast Missouri State.
We extended the program for the second home game against Fresno State on September 26. It was a five day sale to help sell returned visiting team tickets and hard to fill television locations. The five day sale not only sold 1,222 tickets and created a virtual sellout of Nippert Stadium. It also helped increase the Bearcats Facebook fan page by 2,400 fans!
The key is to use all of the tools are your disposal and work the plan. Take advantage of your key databases such as e-mail, Facebook, Twitter, and mobile. Then supplement them with a landing page, blog posts and local PR to help promote and extend your message even further.
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By Jason Snapkoski
PROMOTIONAL PIECE
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