November 18, 2009

Craving Simplicity in Advertising

In a rapidly changing world obsessed with convenience and simplicity, how is advertising beginning to evolve into the "less is more" territory? Simple messages and stories told through advertisements are far more interesting and likeable than those that make you raise your eyebrow and ponder what in the world they were trying to convey. Leisure time spent watching television is crucial to those in the workforce who spend all day crunching numbers, meeting with clients, or talking on the phone. Are those people more likely to comprehend a commercial that is clear, concise, and to the point or a commercial that makes them contemplate its meaning and consult the dictionary for the overuse of sophisticated language?

Since our society relies on the use of two thumbs to communicate all across the world, people have been spoiled with the overabundance of convenience forcing them to expect the same simplicity in product advertisements. Simplicity is the only way for companies to go if they want their advertisements to have the same effect on consumers as they had prior to the new technologically obsessed era.