January 14, 2010

The seeds on another year without growth...

College Football's "Signing Day" has come and gone. It is the first chance for teams to have a natural sales opportunity for 2010.

The questions arise, however as follows: How many schools still have not decided ticket prices and not even had an "after action" meeting on 2009? Signing Day is now like NFL draft day in pro football. It is an opportunity to have a nice promotion, put ticket deposits on sale for new STs and push renewals of the old. But, if you haven't even reserved a room on campus or held back some trade media that will run easily in February and March, your marketing operation is squandering a natural "wallets open" opportunity.

If this description fits your program, you still have time to get it together. College marketers and their "purse strings" bosses sometimes think it is OK to wait. Every lost sales opportunity is lost for good because the ticket store was "closed" on that day. That is just factual.