March 4, 2010
Marist Facebook Ad Campaign Success Story
As an institution, it is important to always keep an ear to the ground for what is the latest trend with students, fans, and the general audience. In this specific case, the Marist College Athletic Department needed a way to guarantee a sold-out crowd for their women's basketball "Pack the House" game. Some of our other college clients had already been using Facebook advertising as a way to gain attendance to some of the "lesser" games, so the idea of a week-long Facebook ad campaign was proposed. This was the first time Marist had used Facebook for advertising, however the campaign blitz was a complete victory. Here is the testimonial:
We ran a Facebook ad campaign for our 2010 women's basketball Pack the House game. It was a huge success in the form of awareness and ticket sales, as we recorded the first ever pregame sell-out in Marist women's basketball history. The best part about the campaign was that the Leffler Agency completely streamlined the process. All we had to do was give them direction, and they did all the leg work. It is definitely a ticket sales strategy that we will use again in the future. - Frank Lombardy, Assistant Athletics Director/External Affairs, Marist Athletic Department.
For institutions and companies who find themselves more on the conservative end of advertising, or apprehensive to the notion of online advertising, this shows how powerful a tool of social media can be. There will continue to be new ways of reaching fans and audiences alike, and it is imperative that the public understand the force these new media outlets can have.
*Please note, this was the first time Marist had used Facebook for advertising, however, they currently have a Marist Athletics Fan Page on Facebook that highlights seasonal sporting events, outcomes, and allows fans to interact on the page.
By Samantha Sankovich
Account Executive
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