April 12, 2010

Take Advantage of Unique Media Opportunities

When unique marketing and advertising opportunities present themselves you have to seize the moment and take advantage of them.

The University of Kansas Jayhawks spring game is Saturday, April 24 and the advertising campaign to promote the game, as well as season ticket packages for the 2010 season has just launched using a complete media mix with a new theme, Rock Chalk Saturday's.

The media mix includes a robust outdoor campaign including an extremely unique opportunity on the Kansas Turnpike as you leave Lawrence headed toward Kansas City. These three boards represent the power of the advertising theme and utilizes its superior locations next to the University.

As we learned from a previous entry, outdoor advertising must be BIG, BOLD and CLUTTER FREE. We have executed all of these principles and combined them with a unique media opportunity to make for an extremely effective start to the Jayhawks advertising campaign.