June 16, 2010

7 Ways to Improve Your Advertising Success

Let's face it, moving the sales needle in today's market landscape is hard enough. Here are seven Leffler Agency strategies that you can employ that can help you succeed.

1. Make sure your campaign is made up of a media mix. (TV, radio, interactive, print, out-of-home, mobile). In today's world, there are so many mediums that it's almost overwhelming. Now, more than ever, you have to make sure you advertise in different areas to reach the most amount people.

2. Keep your campaign image consistent. Do not revamp your look too often. The more a consumer recognizes your product, the better chance they have of remembering it and making a purchase.

3. Practice the art of repetition. The customer needs to see or hear your product name a minimum of 3 times before it's ingrained in their memories.

4. Make sure you properly research your target market. You do not want to waste precious advertising dollars reaching the wrong people.

5. Remember who your target customer is and try to speak to their needs rather than alienate them by trying something too newfangled. Change is good but change for the sake of change could end up costing your company/product more than money.

6. Get your product/company involved in community events. Involvement shows people you care about your/their community and leads to word of mouth advertising because of your great reputation.

7. Include social media in your campaigns! Blogging, Facebook, Twitter and YouTube are powerful tools that can spread the word about your product, event or service to create invaluable two-way communication directly to your customers.