July 22, 2010

"Saturdays At The U" Celebrates Tiger Football

For the third consecutive year, Towson University is promoting "Saturdays at the U" as its football season advertising campaign.

The campaign serves to inform fans that Tiger football is more than just a 60-minute football game.

"Saturdays at the U" is a campaign that was developed by the Leffler Agency, a Baltimore-based creative advertising, branding and public relations agency.

"We are closely targeting the Towson and Baltimore County areas with our advertising this year," says Rachel Crawford, Account Executive at the Leffler Agency. "Our focus is to appeal to the average adult, who is looking for something fun to do. We are also reaching out to families who are looking for an affordable and enjoyable outing like the one that Tiger football provides."

"Saturdays at the U" is the Tigers' rallying cry to the entire Baltimore metropolitan area, from students to alumni, neighbors to newcomers, to support the Tigers' football program as they enter the 2010 season.

Bob Leffler, the Founder and President of the Leffler Agency, adds, "'Our 'Saturdays at the U' campaign is all about a great day of the total college football experience in a very comfortable facility. Unitas Stadium ('the U') and Towson Tiger football provide a wholesome, fun atmosphere for all of the greater Baltimore area to enjoy. Our campaign seeks to communicate to an expanded customer base beyond the basic sports fan groups."

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