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Bob Leffler could see trouble coming. The recession had sports teams cutting their marketing budgets, and Leffler knew if he didn't act quickly, his Baltimore advertising agency's fate could become wedded to only one or two accounts.
That is why, after 28 years, the Leffler Agency is taking two new steps to increase business. The primarily sports marketing agency is expanding to work with hospitals, law firms and automotive industries. The Leffler Agency is also launching "BrandNu," a branding division designed to help sports teams create logos and manage their brands.
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The Maryland Jockey Club took the wraps off Wednesday on the Preakness 2012 logo.
Next year's event -- the 137th running of the middle jewel of horse racing's Triple Crown -- is scheduled for May 19 at Pimlico Race Course. The logo was designed by Baltimore's Leffler Agency for the 13th straight year.
MarCom is one of the oldest, largest, and most respected competitions in the creative industry honoring excellence in marketing and communications.
