The Leffler Agency has been building a reputation for creativity, practicality and versatility since 1984. Awards are nice, and we have plenty of those in our display case, but we specialize in only one thing: RESULTS. Over the years, we have developed a marketing strategy that works. Quite simply, we create advertising that SELLS, on target and on budget.
Navy Football
The Goal: To reach a market other than students and alumni, expand the fan base and the footprint, and grow the season ticket base.
The Strategy: Located in Annapolis, between DC and Baltimore, Navy had two possible markets to advertise in, but needed to focus on one, in order to compact the media message and dollars so that the campaign was not spread too thin. (Read More)
University of Connecticut
The Goal: Build a sales base for Division 1-A, Big East Conference college football at a new 37,700 seat stadium in East Hartford, CT.
The Strategy: The early bird campaign was launched to push the lowest prices for 2003 season tickets, while last chance created tension for the final opportunity to buy season tickets with discount savings. (Read More)