Leffler Agency Art Director Wins Marcom Award
December 7, 2011
Congratulations goes out to Leffler Agency art director Laura Etter who won a gold MarCom Award for her 2011 Preakness Stakes logo design.
MarCom is one of the oldest, largest, and most respected competitions in the creative industry honoring excellence in marketing and communications.
Attendance Up At Home Navy Football Games
November 14, 2011
Navy averaged 34,611 fans at its five home games at Navy-Marine Corps Memorial Stadium this fall, which is the third most in school history and the most since 2008 when Navy averaged a stadium-record 34,775.
This year's average attendance is up more than 2,000 fans from 2010 (32,653) and more than 3,000 fans from 2009 (31,726). The Mids drew a season-high 37,506 for the Air Force game, which was the fifth-largest crowd in stadium history.
Akron T-Shirt Giveaway
October 21, 2011
With Ohio State being a major university only a few hours away from the University of Arkon, they see many of their students sporting Buckeye apparel around campus.
In order to encourage students to support the university they actually attend, Akron decided to do a UA Pride night and the first 500 fans who brought any lightly worn Ohio State t-shirt would receive an Akron t-shirt in exchange.
Akron gave away all 500 t-shirts by the time the soccer match started. People were still donating t-shirts after we ran out of an Akron t-shirt to give them.
It was the most successful promotion Akron has conducted so far this soccer season.
The promotion even caught the attention of CNBC sports business analyst Darren Rovell.
Baltimore Grand Prix has over 150,000 attendees
September 22, 2011
The inaugural Baltimore Grand Prix was a huge success for the city of Baltimore with over 150,000 attendees taking in the weekend's festivities. We are extremely excited to be a small part of the team that put on this great event. Here are a few of the advertising pieces that went into attracting the audience.
Television Commercial
Baltimore Orioles - Oriole Park at Camden Yards Signage Sponsorship
Billboard
Leffler Agency Receives Gold
May 19, 2011
We are proud to announce that we recently received a GOLD WINNER for our Logo/Letterhead design for Stevenson University in the 26th Annual Educational Advertising Awards.
A special congratulations goes out to the lead designer Jeff Sewell!
Cincinnati Bearcats Football Ticket Sales Skyrocket
January 18, 2011
Since partnering with the Cincinnati Bearcats in 2007, Leffler Agency advertising campaigns have made a significant impact football ticket sales and revenue at the university.
2007 Total Season Tickets - 8,184
2010 Total Season Tickets - 18,837
Percentage Change = 131% increase
2007 Total Revenue - $1,891,085
2010 Total Revenue - $5,934,903
Percentage Change = 214% increase
Logo Design Is As Much About Strategy As Style
November 29, 2010
Leffler Agency's veteran and talented design staff led by 25 year manager Jeff Sewell and longtimers Diana Bevensee and the husband and wife team of Bill and Laura Etter have gone about designing the Preakness logo every year for the past 12.
They are a true team and what comes out is the principle work of one of them, but the collective genius of the group. Here is the difficulty of the challenge, however. Do the same logo differently enough each year to sell merchandise, but include certain elements and make it look traditional, appealing both to the classic horse racing fans and the expected general public that comes 100,000 strong to the event like a pilgrimage each year.
Look at a lot of sports event logos. There really is a sameness about them. A big splash of name with elements carved in to absolutely fit embroidery. The Preakness logo has the same demands. But, the Leffler professionals, looking to depart from what is so common now, try NOT to fit in with the current sports event logo genre look.
They create other special event and campaign logos for our 40+ sports clients with the same goal in mind. The Army-Navy game logo, now a staple, was a creation for our Navy sports client a few years back. It's a football, what else is needed!
Am I sounding like a proud papa or grandpa in this blog? You better believe it! But I'm basing it on what I see and on how we seek to meet a difficult challenge without losing strategy and without getting stale or predictable. As a pre-computer graphics designer myself, I light up every time I see one of our design products on TV, on a billboard or in print because I know it is the product of thought rather than impulse!
Leffler Agency Graphic Design Featured in Ray Lewis Piece
November 29, 2010
Advertising creative has always been and will always be subject to the eye of the beholder. Here at the Leffler Agency, we've built a successful client list by employing specific advertising principles. They're principles that we're committed to and that have worked for over 25 years in business. These principles extend to every phase of a clients campaign including a campaigns creative.
We're very proud of the creative portfolio that we've been able to develop over the years (feel free to check out some our work in our PORTFOLIO tab). However, it's always a surprise when a piece that you created over 10-years ago shows up again in present day media.
The NFL recently announced its top 100 players of all-time. Rightfully so, Baltimore Ravens linebacker Ray Lewis came in at #18. Check out the segment here, and take notice of the Ravens outdoor advertising billboard featuring Lewis at the end of the piece. That's a Leffler Agency design, complete with creative principles that helped establish the Ravens brand in Baltimore during the teams early years in the city.
Jason Snapkoski
New Media Consultant
Take Your Group Sales Online With GroupOn
November 24, 2010
UC Marketing attempted to use a new wave of social media and online marketing vehicles to expand its reach to a new market while generating additional interest and ticket sales for its football game against Oklahoma and historically low attended early season non-conference Men's Basketball games. By partnering with Groupon, UC was able to send a mass online coupon to over 100,000 unique members of the Groupon community.
RESULT OF THE CAMPAIGN
2,135 Football tickets sold
4,270 Basketball tickets sold
WHY DID THE GROUPON DEAL SUCCEED?
Consumers received three tickets to two separate sporting events for only $25, saving $57 when they take advantage of the limited time offer.
Arguably UC Football's biggest game of the year against Oklahoma is included in the deal along with a Men's Basketball game which will generate revenue for the football season and fill the customer pipeline which can be followed up with at a later date with additional marketing incentives for both football and basketball.
All UC Bearcats social media websites were used throughout the day to garner additional publicity for the Groupon offer.
5 Advertising Basics
November 8, 2010
Here is what we do at a very basic level.
As the Leffler Agency heads toward the end of our 27th year in this business it has really hit me like a ton of bricks that A LOT OF PEOPLE JUST DO NOT KNOW WHAT AD AGENCIES DO!
We get calls to "sell" ads for people, hire ad sales people for companies, sell sponsorships and promotions, but rarely do folks cold call us and know what we actually do. Now most of our new business comes via referral and because of our reputation for productive campaigns. But the base folks off the street who we talk to just have no clue about the "cause and effect" process that advertising really is.
How do can we fix this? It's really a very basic five step process.
1. You have a great product.
2. Few people know about it.
3. Few people buy it.
4. Then you tell a lot of people about it
5. More people buy it.
Why? Because NOW more people know about it. That's as basic as I can get!
By Bob Leffler
Owner/CEO