Leffler Blog: August 2010 Archives

Temple Billboard Featured on ESPN College Football Live

Temple University football was featured on ESPN's College Football Live on August 10th. Bernard Pierce, running back, was interviewed as a preseason Heisman Trophy candidate. As part of the piece ESPN featured an billboard, which Pierce stars in, that is part of the football advertising campaign. The billboard which was created by Leffler Agency art director Diana Bevensee, is seen around the city of Philadelphia and has the theme logo HUNT FOR THE HEISMAN featured on it as well.