The Leffler Agency

Preakness 2012 logo unveiled

Thu, 15 Dec 2011 09:12:03 -0500

Baltimore Business Journal

The Maryland Jockey Club took the wraps off Wednesday on the Preakness 2012 logo.

Next year's event -- the 137th running of the middle jewel of horse racing's Triple Crown -- is scheduled for May 19 at Pimlico Race Course. The logo was designed by Baltimore's Leffler Agency for the 13th straight year.

Baltimore Grand Prix taps Edie Brown, Leffler Agency for marketing

Wed, 16 Feb 2011 21:10:47 -0500

Baltimore Business Journal

The Baltimore Grand Prix has a new marketing team.

Organizers of the Labor Day weekend street race have tapped Baltimore's Leffler Agency to handle marketing and advertising for the event, as well as local public relations maven Edie Brown to handle the event's publicity.

Terps pushing Military Bowl tickets via internet

Wed, 15 Dec 2010 13:54:32 -0500

BaltimoreSun.com

Maryland has used YouTube, Twitter and Facebook to reach fans

To drum up ticket sales for their appearance in the Military Bowl Dec. 29, the Maryland Terrapins have become . . . the compuTerps.

As of Wednesday, Maryland had peddled 7,000 of its allotted 10,000 tickets for the football game against East Carolina. To boost sales the Terps have reached out to the public via Internet sites such as Facebook, Twitter and YouTube.

Both athletics director Kevin Anderson and coach Ralph Friedgen posted bowl-game sales pitches on YouTube, imploring Maryland fans to attend the midweek game at RFK Stadium on the east side of DC.

2011 Preakness Logo Unveiled; Tickets on Sale

Mon, 29 Nov 2010 20:13:46 -0500

BloodHorse.com

The Maryland Jockey Club has unveiled the 2011 Preakness logo for the 136th running of the $1 million Preakness Stakes (gr. I), the middle leg of the Triple Crown to be run Saturday, May 21, 2011 at Pimlico Race Course.

Designed for the 12th consecutive year by the Leffler Agency, which has won four major national awards for its Preakness logos, the 2011 logo focuses on the horse and jockey which are composed of overlapping, tapering streamers that appear to be blowing in the wind.

Md. Jockey Club unveils 2011 Preakness logo

Mon, 29 Nov 2010 20:05:57 -0500

baltimoresun.com

The Maryland Jockey Club unveiled Wednesday the logo for the 2011 Preakness, set for May 21at Pimlico, according to a news release.

For the 12th consecutive year, the Leffler Agency of Baltimore and Tampa designed the official Preakness logo.

Less glitzy holiday parties making a return

Wed, 24 Nov 2010 08:55:26 -0500

It's never a question whether Bob Leffler's annual holiday party will go on or not.
"I'd rather cut something else out than not say 'thank you'" to the media representatives with whom his company -- The Leffler Agency -- works, the agency's president said.
For the 27th year in a row, Leffler's holiday party --

Press Box: Stevenson University Unveils New Athletics Logo

Tue, 17 Aug 2010 21:08:33 -0500

Stevenson University is on the fast track in developing both its newly-formed football team and image. The Mustangs took the field for their first practice at 2 p.m. Aug. 12 at the former Ravens training complex in Owings Mills. At 2:30 p.m., the school revealed a new logo system to instill in the university with a sense of pride and demonstrate its dedication to a positive athletic future.

"The bold new Mustangs image and stylized 'S' convey the winning drive of our men's and women's teams and the momentum of Stevenson University athletics as a whole," said director of athletics Brett Adams.

The logo, designed by artist Jeff Sewell of the Leffler Agency, gives the university and its 20 intercollegiate NCAA Division III teams a professional, yet contemporary look, Adams said.

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Navy Football Poster Ranked in College Football's Top 50

Tue, 17 Aug 2010 19:55:12 -0500

BleacherReport.com recently named the top 50 schedule posters in college football. Our Navy football poster came in at 48. The piece was designed by art director Laura Etter.

For more information click here.

UC Athletics TV Spots and Opening Videos Nominated for Regional Emmy Awards

Sun, 08 Aug 2010 18:57:12 -0500

TV Creative Partner MediaSource and UC extend affiliation for 2010-11

The University of Cincinnati Department of Athletics has been nominated for a Regional Emmy Award for its work with Columbus-based MediaSource in developing and producing last year's TV commercials and CATSvision videos for Bearcats football and basketball, the Ohio Valley Chapter of the National Academy of Television Arts and Sciences (NATAS) announced.

"Our main goal with our CATSVISION films is to excite the crowd and tell the story of the team and the sport," says Senior Associate Director of Athletics Mike Waddell. "When you combine a great product like UC Athletics with a creative juggernaut like MediaSource and producers Rick Green and Robert Leitch you get a winning combination that 'Represent's the C' with pride and distinction. We look forward to a long standing relationship with MediaSource and are very proud of our combined efforts."

UC Athletics' advertising agency of record since 2006, the Leffler Agency, was also a creative driver with these elements. A full service advertising agency with offices in Baltimore, Tampa and Providence, Leffler Agency is a national specialty house in sports/entertainment/media with a concentration on university and professional revenue sports programs. Among the Agency's current 44 clients are Penn State, Kansas, Nebraska and Navy from college sports and Baltimore Ravens, Baltimore Orioles, Tampa Bay Buccaneers from professional sport.

"Saturdays At The U" Celebrates Tiger Football

Thu, 22 Jul 2010 20:03:35 -0500

For the third consecutive year, Towson University is promoting "Saturdays at the U" as its football season advertising campaign.

The campaign serves to inform fans that Tiger football is more than just a 60-minute football game.

"Saturdays at the U" is a campaign that was developed by the Leffler Agency, a Baltimore-based creative advertising, branding and public relations agency.

"We are closely targeting the Towson and Baltimore County areas with our advertising this year," says Rachel Crawford, Account Executive at the Leffler Agency. "Our focus is to appeal to the average adult, who is looking for something fun to do. We are also reaching out to families who are looking for an affordable and enjoyable outing like the one that Tiger football provides."

"Saturdays at the U" is the Tigers' rallying cry to the entire Baltimore metropolitan area, from students to alumni, neighbors to newcomers, to support the Tigers' football program as they enter the 2010 season.

Bob Leffler, the Founder and President of the Leffler Agency, adds, "'Our 'Saturdays at the U' campaign is all about a great day of the total college football experience in a very comfortable facility. Unitas Stadium ('the U') and Towson Tiger football provide a wholesome, fun atmosphere for all of the greater Baltimore area to enjoy. Our campaign seeks to communicate to an expanded customer base beyond the basic sports fan groups."

Seton Hall Athletics Announces Agreement with The Leffler Agency

Thu, 22 Jul 2010 20:00:53 -0500

Director of athletics Joe Quinlan announced an agreement between Seton Hall Athletics and the Leffler Agency on Wednesday to become the Pirates' agency of record.

"The Leffler Agency brings a wealth of experience in both intercollegiate and professional sports that will benefit our program," Quinlan said. "We are pleased to partner with them as we look to expand our reach in the New Jersey sports community."

UB listening for conference calls

Mon, 31 May 2010 20:31:24 -0500

The landscape of collegiate athletics is potentially in for a seismic shift caused by conference expansion.

Talk of expansion and potentially high-stakes musical chairs began in December when the Big Ten Conference announced it would begin a 12-18 month evaluation on the merits of adding additional teams. The Big Ten currently has 11 teams and could expand to as many as 16.

Why all this talk about expansion? Follow the money, said Tom McElroy, former senior associate commissioner of the Big East and a graduate of St. Bonaventure.

"Membership in varying leagues are pressing conference offices to make more money," said McElroy, now senior vice president/sports division of the Leffler Agency, a sports and entertainment advertising agency. "The cost of business is going up for all of us. If you're able to sit back and take a long-term view of where college athletics has come it's almost like an evolutionary thing. If you apply simple laws of economics and marketplace, it makes sense of what's happening: We're looking for a bigger piece of the pie."

2010 Preakness Logo - WBAL-TV

Thu, 13 May 2010 19:08:04 -0500

Check out the segment on WBAL-TV detailing the creation of the Preakness Stakes logo.

Baltimore Hockey History: The Last Baltimore Hockey Team....For Now

Wed, 12 May 2010 10:00:16 -0500

Two years after the Skipjacks left for Portland, Maine; Bob Teck and Alan Gertner thought it would be time to bring some kind of hockey back to the area, because they had thought it was for the best. These two pump millions of dollars to get the Bandits off the ground. They also had the backing of the Disney Corporation, who designed the raccoon logo and jerseys that were worn on-ice (As an aside, anyone with a lead on where to get one of these jerseys-- let me know). With that kind of clout and the mentality that they would be able to provide a good atmosphere for the fans, there was a positive vibe for the team to come through the struggles and actually make Baltimore more than a hockey footnote.

The ideology was superb to start. Teck said that with over 30 area high schools having teams and kids playing in the streets, it was the right time in order to expand the landscape of popularity. The ownership team learned, also, from the mistakes of the past. An article done by current NFL Network contributer Jason LaCanfora about the new team showed what the Bandits team had learned from what the Skipjacks could not.

The Baltimore Bandits will market extensively and promote the sport. The Skipjacks did little in those areas to boost the team. Bob Leffler, whose ad agency handled the Skipjacks, now works for the Bandits. He said the new ownership is consumed with making hockey work.

"Gertec is putting together a massive marketing campaign," Leffler said. "They are dedicated to spending $1 million to advertising. The last time we had that kind of financial support was with the Blast [of the Major Indoor Soccer League] in the mid-'80s. They were drawing 11,000 fans a game then."

Bandits merchandise has been in stores since mid-July, the team already has begun advertising on Orioles radio broadcasts and it is negotiating with three local radio stations for broadcast rights. It will focus its campaign on television and billboard advertising in the coming months.

Tebow would boost fan interest, but how much?

Thu, 15 Apr 2010 10:19:35 -0500

There's no player in the 15-year history of the Jaguars franchise who's been the subject of as much pre-draft scrutiny as Tim Tebow.

The fact that Tebow played high school football at Nease and had a glittering Heisman Trophy-winning career at Florida has made Tebow the center of speculation over whether the Jaguars should draft him, and the impact he would have on the field and in ticket sales.

Marc Ganis, the founder of Chicago-based Sportscorp Ltd. who has been involved in the development of two dozen stadiums, believes drafting Tebow would only give the Jaguars a spike of about 2,000 to 3,000 season tickets.

And Bob Leffler, the head of the Leffler agency, the largest sports entertainment advertising agency in America with 45 clients, including 27 colleges, thinks Ganis is in the right ballpark. He puts the number of tickets that drafting Tebow would sell at about 2,000.

Because the Jaguars have to sell 13,000 more non-premium seats to lift the TV blackouts and also have thousands of premium seats for sale, drafting him might not make much of a dent in their ticket inventory.

Both Ganis and Leffler said the biggest issue with Tebow is he's not rated that highly or seen as a quarterback who can turn a franchise around.

"If Tebow were a John Elway it'd be different, but he's not regarded that way," Leffler said.